Reviving DQ was like restoring a '57 Corvette. A real labor of love.
We leveraged the tremendous reservoir of goodwill customers had for the DQ experience. "It's not fast food, it's fun food" was the thought that drove the work. And the work always drove both the food and the brand, making both craveable, relevant, and loved.
How loved? It was called "the best fast food advertising in the world" by Ad Age. Voted consumer's favorite advertising two separate years in USA Today. Won every major creative award in the world. And over five years, grew DQ nearly 40%. Practically unheard of.