A presentation for Esso petrol stations in Italy. (Which are quite nice, welcoming travellers with great food and coffee.) The original brief said to key on the fact that Italians love cars. But we thought, "Who doesn't?"
So we suggested a richer insight - that Italians, more than anything, love beauty. And that even a stop at a well thought out petrol station could be, "A Beautiful Break." (The work features Esso's loyalty program as well, where drivers earn stylish rewards with each visit.)