The world's largest restaurant brand, McDonald's got there in part by doing some of the world's most loved work. We helped the brand own a special place in people's hearts. McDonald's wasn't just a products, it was a state of mind. A destination for happiness.
The work here won Super Bowl polls, Olympics polls, Advertising of the Year awards in both Europe and China (for McDonald's Hong Kong) and every major creative award.
Affirming the simple human truths that we look for to create great advertising was the fact that much of the work ran globally, in over sixty countries.