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Skin cancer is one of the few diseases that is completely preventable, but only if you correctly protect yourself from the harmful rays of the sun. A whopping 49% of men don't.

We approached Banana Boat with the idea to work with The Skin Cancer Foundation to educate men on the dangers of the sun's harmful rays. A coordinated launch in print, digital, and PR drove consumers to a micro-site called "Sun Blunders", where soccer star Landon Donovan and others reveal, quite literally, the dangers of prolonged exposure in various outdoor activities.